Ideal for graphic designers who lack experience in the competitive advertising & retail world. Also perfect for entrepreneurs at startups or if you dream of having your own product one day.
NOTE: If you have any problems during the course, please message me and I will be happy to help. Also I want my students to have maximum benefits from this course, so if there is anything you will like improved, be sure to message me.
- Design theories are taught using my original concepts which are hard to find in online courses.
- Logo Design
- Package & Label Design
- Font Psychology
- Consumer Psychology.
- Design in History. Learn How To Be Inspired. (Go To Lesson: Developing Your Own Style).
- Get introduced to the artistic and architectural philosophy of Constructivism. Learn how modern award winning posters were inspired by Historical Russian Political Propaganda from 1920.
- Composition. Rule of Thirds.
- The 6 Design Dimensions of Fonts
- Helping you to know ‘how to choose relevant fonts for your design’.
- Impressions & Emotional Responses Caused By Fonts
- Develop practical software skills in Photoshop & Illustrator and create impressive projects with my easy to follow, very detailed tutorials. Even if you are a beginner, you will become comfortable using the software interfaces, learn the tools and techniques to create designs.
- Learning to use Photoshop & Illustrator alone does not make you a graphic designer. Being able to design some business cards & brochure layouts would have been helpful ten years ago. This course teaches you the software skills and dives deeper into evolving your mind into a more sophisticated, open & creative thinker. Growing your mind to understand how to ‘make your design talk’ to the relevant audience is key to being a graphic designer instead of ‘someone who can make something pretty in photoshop’.
- Appreciate that a good graphic designer needs to be knowledgable of ‘who’ they are designing for. Theoretical knowledge includes communication skills between graphic designer and client, between employer and team. Use theories in font selection, composition, colour theory, consumer psychology, marketing and design in history to develop mature artistic judgement, imagination, become self-driven to be able to motivate your team.
Retail Product Design.
Practical Project: Cereal Box
Theory: Typography & Marketing Psychology. How To Choose A Font For Your Target Audience.
Several Photoshop techniques will be taught. You will design together with me, step by step at an easy to follow pace. This practical project teaches you how to set up your new file for printing, save your work, source fonts, how to download and install a new font, work with images, layers, source royalty-free images, use the eraser tool, quick select tool, remove a background from an image, text tool and create a layout using guidelines.
Practical Project: Health Snack bar.
Theory: Composition & Rule of Thirds.
Compose a grid layout to help you know ‘what goes where’.
Photoshop skills will be developed as you practice using tools to create this impressive design. Designing the snack-bar is a fun, engaging method of learning the tools and techniques of Photoshop, instead of learning via boring tutorial lessons. Learn how to choose relevant images for your design. Tools taught include the pen tool, character panel, colour swatches panel & transform editing. This method of teaching will also help you to remember the design steps naturally so you can be creative and apply what you’ve learnt to other projects.
Project: You will design a trendy badge-style logo for a gym using Adobe Illustrator.
Theory: How To Choose A Font & Colour Theory.
A range of Illustrator tools will be taught in this lesson that can be applied to other projects. Learn to work with layers in illustrator, use the stroke, swatches, align and pathfinder panels. Also, practice using the Direct Selection Tool, Text, Eye-Dropper, Effects & Objects Panel.
Who this course is for:
- Anyone applying for jobs in the graphics field. The theory taught in this course can show off your knowledge and ace interviews.
- A graphic designer or marketing employee at a start-up. Your role will hover over several tasks, leaving you to sometimes do the job of 3 persons: graphics, marketing, branding.
- Anyone applying for Marketing & Advertising jobs and want to have a creative advantage.
- This course is for anyone interested in graphic design or have a passion for stunning labels & packaging.
- If you own a start-up or small business, you can benefit from the theories taught in this course as you learn how design influences consumer psychology.
- If you lack work experience in marketing, branding or graphic design, you can compensate with the added theory to gain respect with a mature grasp on graphic design.
- No previous graphic design or drawing skills needed.
- No previous Photoshop or Illustrator knowledge required.
- Passion 🙂
Last updated 3/2019
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