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Philip A. Covington – The Ultimate Amazon Seller Course

Philip A. Covington – The Ultimate Amazon Seller Course

Philip A. Covington – The Ultimate Amazon Seller Course | 2 GB

Class Curriculum

Course Promo Video

The Ultimate Amazon Seller Course (10:44)

Free Guide: The 10,000 Foot View Of Selling On Amazon!

Free Video: How To Start Selling On Amazon For Beginners (20:05)

Important Affiliate Update!

Introduction To The Course

Welcome and Introduction (2:46)

Important Note!

Decoding Amazon Acronyms for the New Seller (6:42)

List of Updates and Additions

Updates and Additions To The Course

Tools Recommended For This Course

Recommended Tools

Amazon Updates and News

Amazon Fee Changes

MODULE W1: Setting Up Your Business

Lecture 1: Structuring Your Business (7:13)

Lecture 2: Naming Your Business (5:46)

Lecture 3: Do I Need An LLC? (3:09)

Lecture 4: Forming An LLC (14:23)

Lecture 5: International Sellers in the US Market (6:05)

Lecture 6: International Sellers – Setting Up An LLC In The USA

Lecture 7: Beware Scams That Target Newly Formed LLCs

Lecture 8: International Sellers: For Amazon Non-Approved Countries

Lecture 9: Tax Implications for Canadian Citizens Selling In The Amazon US Marketplace

Supplement: Amazon Accepted Countries

Supplement: Amazon Currency Converter for Disbursement (ACCD)

Module W1 Resources

Module W1 Task Sheet

Module W1 Quiz

MODULE W2: Bookkeeping, Taxes, and Insurance

Lecture 1: Tax Identification Number (4:07)

Lecture 2: Business Taxes (8:18)

Lecture 3: The Importance of Bookkeeping (2:50)

Lecture 4: Product Liability Insurance (5:09)

Lecture 5: EIN Application Example (11:47)

Supplement: EIN For Non-US Citizens

Supplement: State Income Tax Information

Module W2 Resources

Module W2 Task Sheet

MODULE W3: Business Accounts

Lecture 1: The Business Checking Account (3:57)

Lecture 2: Doing Business As (DBA) (5:58)

Lecture 3: Sales Tax Revisited (5:18)

Lecture 4: The Profit And Loss Statement (2:42)

Lecture 5: The Balance Sheet (3:56)

August 2017: Latest Sales Tax News

Module W3 Resources

Module W3 Task Sheet

MODULE W4: Setting Up Business on Amazon

Lecture 1: Deciding on a Store Name (3:26)

Supplement: Seven Things To Know Before Setting Up Your Amazon Seller Account (14:13)

Lecture 2: Creating Your Amazon Seller Account (8:53)

Lecture 3: Amazon Costs and Fees (9:44)

Lecture 4: Introduction to Seller Central (3:06)

Lecture 5: Amazon Ungating

Lecture 6: Amazon Q4 Storage Fees (3:44)

Lecture 7: Prohibited Seller Activities and Actions – Important! (15:34)

Note: On Amazon Seller Account Fee

Module W4 Resources

Module W4 Task Sheet

Intermission For Motivation

Bootstrapping For Success – A Case Study (8:51)

MODULE W5: Product Research Phase 1

Lecture 1: Products: What To Look For and Why the Gurus are Wrong (11:19)

Lecture 2: Should you Bundle? (5:29)

Lecture 3: Randall’s Method – Best Sellers (3:28)

Lecture 4: Competition and Why It Is Good (4:47)

Lecture 5: Good Old Common Sense (2:13)

Lecture 6: Finding Trending Products In Product Research

Supplement: Best Seller Rank Notes

Module W5 Resources

Module W5 Task Sheet

MODULE W6: Product Research Phase 2

Lecture 1: Alibaba Product Research (4:22)

Lecture 2: 1688 Product Research

Lecture 3: Product Research – Compliments of my Competitors

Lecture 4: Facebook Product Research

Lecture 5: The CamelCamelCamel Tool – Can it Help You?

Lecture 6: Amazon Services Top Selling ASINs – Brand New Research Tool!

Lecture 7: Unconventional Product Research 2018 (4:32)

Supplement: Suggested Alibaba Search Filters

Module W6 Resources

Module W6 Task Sheet

MODULE W7: Product Research Phase 3

Lecture 1: Introduction to Jungle Scout and Warning!

Lecture 2: How Accurate is Jungle Scout?

Lecture 3: Introduction to Product Tracker

Lecture 4: Alternatives to Jungle Scout

Lecture 5: Deviation from Criteria

Lecture 6: Using Amzpecty

Lecture 7: Product Research 2018 (9:49)

MODULE W8: Sourcing Phase 1

Lecture 1: Patented Products and How To Check for Patents

Lecture 2: Product Selection – Risk versus Reward

Lecture 3: China vs Domestic (14:04)

Lecture 4: Sourcing Products from India

Lecture 5: Finding A Product Supplier via Alibaba

Lecture 6: Can I Sell Patented Products?

MODULE W9: Sourcing Phase 2

Lecture 1: Deciding on an Order Quantity – Back To Risk

Lecture 2: Getting Quotes

Lecture 3: Negotiation

Lecture 4: Getting the Best Deal

Lecture 5: Ordering Samples

Module W9 Resources

MODULE W10: Sourcing Phase 3

Lecture 1: Logo Design

Lecture 2: Package Design

Lecture 3: Product Photography

Lecture 4: UPC Codes and the Amazon FNSKU

Lecture 5: Creating Your Initial Product Listing

Supplement: All About Bar Codes

Supplement: More About UPC and FNSKUs

Module W10 Resources

Module W10 Task Sheet

MODULE W11: Sourcing Phase 4

Lecture 1: International Shipping: Air

Lecture 2: International Shipping: Sea

Lecture 3: Creating The Shipping Plan

Lecture 4: Placing the Product Order

Lecture 5: Quality Assurance

Lecture 6: Mistakes To Avoid When Importing (12:27)

Supplement: Sea Shipping Costs Estimates

Supplement: Sending Your Product To An Amazon Fulfillment Center (4:44)

Module W11 Resources

Module W11 Task Sheet

MODULE W12: Product Listings

Lecture 1: Creating Product Variations

Lecture 2: Creating Product Bundles

Lecture 3: Keywords Keywords Keywords

Lecture 4: Foreign Language Keywords

Lecture 5: Amazon’s New Keyword Limits – Update!

Lecture 6: How To Set The Best Price For Your Product

Lecture 7: Amazon Guidelines for Product Listing Keywords (5:16)

Lecture 8: Six Hacks When Listing Your Product On Amazon (9:13)

Lecture 9: Amazon’s Product Detail Page Policies (6:00)

Supplement: The Two Most Important Items In A Product Listing

Module W12 Resources

MODULE W13: Getting Sales

Lecture 1: Optimizing Your Product Title

Lecture 2: Optimizing Your Product Bullet Points

Lecture 3: Optimizing Your Product Images

Lecture 4: Optimizing Your Product Description

Lecture 5: Optimizing Your Product Back-End Keywords

Lecture 6: How Important Are Product Reviews?

Lecture 7: Email Follow Up – Should I Follow Up?

Module W13 Resources

Module W13 Task Sheet

MODULE W14: Optimizing Sales

Lecture 1: Optimizing PPC – Amazon Sponsored Products

Lecture 2: Your First Amazon PPC Campaign!

Lecture 3: Amazon Promotions – Money Off

Lecture 4: Amazon Promotions – Free Shipping

Lecture 5: Amazon Promotions – Buy One Get One

Lecture 6: Facebook Advertising – Phase 1

Lecture 7: Facebook Advertising – Phase 2

Lecture 8: Facebook Advertising – Phase 3

Lecture 9: Continuous Refinement of Your Product Listings

Supplement: Amazon Advertising – Display Ad Campaigns

Module W14 Resources

Module W14 Task Sheet

Module W15: Dealing With Problems

Lecture 1: Hijackers and How To Deal With Them

Lecture 2: Suspension of Your Seller Account

Lecture 3: Running Out of Inventory

Lecture 4: Watch Your Coupons

Lecture 5: Dealing With Poor Product Choices

Module W15 Resources

MODULE W16: More Problems and Solutions

Lecture 1: Protect Yourself From Prying Eyes

Lecture 2: Competing… Even With Amazon

Lecture 3: Dealing With Negative Or Fake Reviews

Lecture 4: Dealing With Infringement Claims – Fake or Otherwise

Module W16 Resources

MODULE W17: Beyond FBA: Shopify or FBM on Amazon

Lecture 1: Fulfillment By Merchant (FBM)

Lecture 2: Why The “Experts” Tell You To Stay Away

Lecture 3: Do I Need Part Time Help?

Lecture 4: Amazon FBM Listing Strategies

Lecture 5: Selling Your Amazon Products on Shopify (3:09)

Module W17 Resources

MODULE W18: Growing Your Amazon Business – Part 1

Lecture 1: Do I Need External Financing?

Lecture 2: Hiring Virtual Assistants For Your Business

Lecture 3: Reinvesting In Your Business

Lecture 4: Don’t Let Your Amazon Business Fail!

Lecture 5: Key Metrics For Your Amazon Business

Module W18 Resources

MODULE W19: Growing Your Amazon Business – Part 2

Lecture 1: Email Marketing For Your Business

Lecture 2: Growing Your Business To Sell

Lecture 3: Wholesaling On Amazon

Lecture 4: Selling On Your Own Website

Lecture 5: Is Your Amazon Business Q4 Ready?

Module W19 Resources

MODULE W20: Growing Your Amazon Business – Part 3


Lecture 1: A Very Profitable Niche?

Lecture 2: Expanding Your Business Internationally

Lecture 3: Scaling Your Amazon Business (and Profits!)

Lecture 4 Selling Your Business?

Module W20

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